Overall Read
Lead Volume Held Up Better Than Patient Growth
June still brought visible activity across the funnel, but the patient result landed below May. That gap suggests the clinic generated enough interest to stay active, without converting it as efficiently into new patients.
What Worked
Google Search And Invisalign Messaging Were The Clearest Bright Spots
Google Ads generated all 14 calls and Meta generated all 10 Invisalign leads. Those are the clearest signs that the account is still creating demand, even though the final patient outcome did not fully reflect that activity.
Main Issue
Too Many Leads Are Still Stalling Early
The biggest issue in June was what happened after enquiry. Only 3 main-pipeline leads were marked hot, and all 10 Invisalign leads were still sitting in New Lead, so too much demand is stopping early instead of moving toward booking.
Watchout
Website Traffic And Lead Quality Need The Closest Ongoing Attention
Website traffic still carries 707 visits inside Other, and 9 main-pipeline leads are unattributed. That makes it harder to judge exactly which channels deserve more budget and which parts of the journey need the most work.
June New Patients
24
20.0% above June 2025.
Total Leads
40
30 main-pipeline leads plus 10 Invisalign leads.
Main Pipeline Leads
30
12 website form, 9 Google Ads, 9 unattributed.
Invisalign Leads
10
All from Facebook Ads.
Total Calls
14
All 14 were answered.
Call Answer Rate
100%
Every June call was answered live.
Website Visitors
2.11K
13.29% below the previous 30-day period.
GBP Views
1.21K
780 from Search and 430 from Maps.
View Remaining Graphic Links
| Month |
2022 |
2023 |
2024 |
2025 |
2026 |
| January |
18 |
22 |
16 |
16 |
25 |
| February |
27 |
22 |
19 |
21 |
31 |
| March |
16 |
22 |
30 |
33 |
31 |
| April |
18 |
21 |
28 |
28 |
22 |
| May |
13 |
35 |
18 |
30 |
28 |
| June |
16 |
20 |
26 |
20 |
24 |
| July |
22 |
27 |
32 |
20 |
- |
| August |
23 |
21 |
23 |
27 |
- |
| September |
16 |
26 |
13 |
28 |
- |
| October |
16 |
15 |
25 |
33 |
- |
| November |
21 |
28 |
15 |
29 |
- |
| December |
- |
28 |
16 |
22 |
- |
Monthly new patient history across 2022 to 2026, with 2026 shown through June.
June 2026 Vs May 2026
June moved from 28 to 24 new patients.
Down 14.3% month on month. June did not look quiet from a marketing-activity point of view, so the drop suggests the clinic converted demand less efficiently than it did in May.
June 2026 Vs June 2025
June moved from 20 to 24 new patients.
Up 20.0% year on year. That suggests the clinic is operating from a broader demand base than last year, even though month-to-month conversion is still uneven.
Marketing Read
June generated demand, but not enough of it was moving toward booking-ready status.
Search and Meta were both active, but only 3 main-pipeline leads were marked hot and all 10 Invisalign leads stayed at New Lead. That helps explain why June still reached 24 new patients, but could not hold May's level.
Main Pipeline
Website Forms And Google Ads Drove Most Core Enquiry Volume
Main Pipeline Leads30
Hot Leads3
Lead Source Mix
Website Contact Form12
Google Ads9
Unattributed9
Quality Signals
Hot Lead3
Urgent3
Ready To Book3
Qualified Themes Tagged3
The main pipeline produced 30 June opportunities, but only 3 were marked hot and 9 were unattributed. That means the topline lead count looks reasonable, while the underlying quality and visibility are both weaker than they should be.
Invisalign
Meta Continued To Generate Invisalign Enquiries, But They Are Still Early Stage
Invisalign Leads10
Facebook Ads10
June Lead Details
SourceFacebook Ads
Open Leads10
Estimated Pipeline Value$70K
June's cosmetic pipeline added 10 Invisalign enquiries from Facebook, representing a meaningful share of total lead volume. But with every one of them still sitting in New Lead, the channel is showing demand generation more clearly than conversion progress.
June
Paid Search Drove Every June Call And The Team Answered All Of Them
Total Calls14All June calls came from Google Ads.
Answer Rate100%
Top Search Terms
Emergency Dentist3
Dental Emergency3
Urgent Dental Care2
Dentist Near Me2
Dental Clinic Yokine2
Dentist Yokine1
Every June call came through Google paid search, and the keyword mix was dominated by emergency and local dentist intent. The 100% answer rate means the team did not waste the calls that arrived, but the call volume still looks modest relative to the amount spent on search.
Demand Read
445 clicks shows the ads were attracting search interest, but only 14 calls and 9 directly attributed main-pipeline leads were clearly tied back to Google Ads. That makes the visible response look modest for the spend level.
Efficiency Read
At $5.43K spend and 14 calls, the visible cost per call sits at about $388. That is an expensive visible call result, although the unattributed and website-form lead share means the full paid-search contribution may be broader than the direct call count alone.
Commercial Read
Search is still carrying the clearest direct-response role in the account, but June does not read as an efficient month. The channel generated demand, yet the spend, clearly attributable response, and final patient number do not point to a strong commercial outcome.
2.11K website visitors in June, down 13.29% versus the previous 30-day period.
Organic740
CPC392
Referral125
Search84
Paid48
Social11
Other707
Top Driver
Organic search remains the biggest named source, but it does not dominate the full mix.
Organic delivered 740 visitors in June, and the website also produced 12 main-pipeline form leads, so search visibility is clearly helping. But the large Other bucket means the traffic picture is still only partly clear.
Support Channels
CPC remains important, while referral is helpful but secondary.
CPC generated 392 visitors and referral added 125, which shows paid acquisition is still contributing traffic into the site. Even so, the reporting is not clean enough to say confidently how much of June's patient result came from each website source.
Performance Read
The Other category is too large to ignore.
Other accounted for 707 visits, which means a significant share of site traffic cannot be cleanly read by source. That weakens channel-level interpretation and should be treated as a reporting limitation.
Visibility
1.21K
Total GBP views across Search and Maps
Actions From Profile
101
Total website visits and calls from GBP
Visibility
Search is doing more of the work than Maps in GBP.
With 780 search views versus 430 maps views, standard search is clearly the larger discovery source, while Maps plays a secondary role.
Direct Action
GBP is producing action, not just impressions.
The profile produced 55 website visits and 46 calls, which means GBP was part of the June demand mix. But against 1.21K total views, the action level is still much smaller than the visibility level.
Opportunity
GBP visibility is ahead of GBP action.
With 1.21K total views but only 101 combined calls and website visits, the clearer opportunity is improving how more profile visibility converts into action and then into booked patients.
Overview
One Core Page Carried The Call Demand
Calls To Landing Pages14
Pages Driving Calls1
Intent
Search Terms Pointed To Emergency And Local Dentist Demand
Top Search Terms Reaching The Landing Page
Emergency Dentist3
Dental Emergency3
Urgent Dental Care2
Dentist Near Me2
Dental Clinic Yokine2
Dentist Yokine1
Landing-page demand was driven mainly by emergency-intent and local dentist searches. That explains why Google Ads could still deliver 14 calls in June, but it also shows the clinic is relying heavily on one core page for this part of demand capture.
Biggest Win
24 New Patients In June Kept Yokine Ahead Of Last Year
Even with a slight dip from May, June still finished 20.0% above the same month last year.
Strongest Channel
Google Ads Continued To Bring High-Intent Traffic
445 clicks, 14 calls, and a $12.21 CPC show paid search remained the clearest direct-response channel during June, even though the return visible in the report still looks weaker than it should for the spend.
Best Creative Signal
The Invisalign Angle Still Led Meta's Creative Performance
The How Long Does Invisalign Take ad again stood out as the strongest June reach and click driver inside Meta, even though stronger engagement has not yet clearly turned into deeper pipeline movement.
Commercial Opportunity
The Clinic Is Generating More Leads Than It Is Yet Converting Deeply
June produced 40 total leads, but only 24 new patients, only 3 hot leads, and 10 Invisalign leads still sitting in New Lead. That points to a real conversion bottleneck after enquiry.
Priority Recommendation
Schedule A Joint Shoot For Clear Choice Dental And Joondalup City Dental
The recommended shoot focus is Invisalign, a late-winter emergency promotion, and the September to October family campaign period. Fresh clinician-led footage across those themes will give Meta stronger creative to work with and support both paid and organic content through the next campaign cycle.
1
Improve Speed And Quality Of Follow-Up On New Leads
June brought 40 leads into the pipeline, but only 3 main-pipeline leads were marked hot and all 10 Invisalign leads remained at New Lead. The fastest commercial gain is progressing more of that existing demand into qualified conversations and bookings.
2
Keep Building Around The Invisalign Message That Is Still Resonating
The same June top ad again proved that the Invisalign angle can still attract attention and enquiries. The next step is keeping that message while improving how those leads are followed up and moved out of early stage.
3
Protect Emergency And Local Search Demand In Google Ads
Every June call came through paid search, and the top terms were dominated by emergency and local dentist intent. Those keywords are clearly important, but the spend-to-call outcome means they also need tighter efficiency control.
4
Refresh Video Assets For Ads And Upcoming Seasonal Campaigns
The proposed joint shoot will give the account stronger content for Invisalign, emergency promotions, and the family campaign window later in the year.